Free Agent Playbook

Scripts That Work for New Construction

Real scripts for real conversations. Buyer outreach, cold lead re-engagement, builder introductions, open house follow-up. Free.

Enter your email to get all 12 scripts:

What's inside

7 buyer outreach scripts + 5 builder relationship playbooks. Each one includes the scenario, the script, and what to do next.

Scenario

Send a buyer something worth clicking

You have a buyer. Send them something specific — a real floor plan they can actually go walk.

Script

Hey [name] — found a floor plan I think you'd like. It's at [community] by [builder] — you can see the layout, photos, and pricing. The model home is open if you want to walk it this weekend: [NewBuilt share link]

Scenario

Re-engage a cold lead

"Just checking in" is a dead end. A floor plan in a community they can actually visit is new information.

Script

Hey [name] — saw this and thought of you. [Builder] has this plan at [community] — [X] beds, [feature they mentioned]. The model home is worth a walk-through: [NewBuilt share link]

Builder Playbook

Walking into a model home for the first time

Your first 90 seconds set the tone for the entire relationship. This script is available in the full playbook.

Locked

+ 4 more builder playbooks — enter your email above to unlock

All 12 scripts cover:

—Send a buyer something worth clicking
—Re-engage a cold lead
—Turn a resale buyer onto new construction
—Cold outreach — lead with the home
—Post content people stop scrolling for
—Follow up after an open house
—Handle a referral introduction
—Walk into a model home cold
—Learn a builder's process
—Bring a buyer to a model home
—Become the agent builders refer to
—Get early intel on new phases